I saw this commercial the other night and thought it was hilarious. (I ended up telling my son about it on the way to, uh, his piano lesson.)
I was a little suspicious of an organization called "Foundation for a Better Life," but it turns out, according to Wikipedia, that this doesn't appear to be a shadow foundation for something else:
The Foundation is officially funded by a single donor family, and neither solicits nor accepts monetary donations from the public. It is not affiliated with any religion, rather hoping that "the values we share transcend any particular religion or nationality". The donor is Philip Anschutz, a billionaire American businessman whose fortune derives from oil, land, railroads, telecommunications, and entertainment businesses. Anschutz is a conservative Christian.